AD Films
Creative without strategy is called 'Art'
Creative with strategy is called 'Ad Film Making.'
- Jef I. Richards
How do you make an ad film that people will want to watch?
The secret is to plan it, keep it short, and keep it simple. Don’t be impatient: follow your plan and take the time to get things right.
Follow these ‘rules’ to help make your ad film a success.